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🧭How Setting a BHAG Rewires Your Brain for Success

🧭How Setting a BHAG Rewires Your Brain for Success

The Growth Compass
May 07, 2023

Good Morning, and welcome to The Growth Compass. We are that friend at the gym that gives you the encouragement for the “one last lift” to push through.

Here’s where we’re headed today:

Zig Ziglar on Goal-Setting
The importance of celebrating the small wins
One of the top behavioral scientists on the importance of celebrating small wins
Benedict Cumberbatch on reaching your goals

Zig Ziglar’s Thought on Goal-Setting

"If you aim at nothing, you will hit it every time."

- Zig Ziglar

The Importance of Goal-Setting

When you set goals, it’s essential to think about what you want to achieve, why it’s important to you, and how you plan to accomplish it. When you set a goal and work towards it, you increase your motivation, self-esteem and confidence. Goals allow you to:

Have clarity and direction on where you are headed
Hold yourself accountable and measure your performance
Focus and prioritize what matters
Grow and stretch yourself beyond your current limits

Goal-setting is not just about achieving something, it’s about personal growth and fulfillment. You don’t have to always achieve goals, the purpose is to turn yourself into someone who sets goals and strives for growth.

How BHAGs Rewire Your Brain for Success

Big Hairy Audacious Goals, or BHAGs, are ambitious and often seemingly impossible goals that can help drive innovation and growth for individuals and organizations alike. BHAGs provide a clear and compelling vision for the future, inspiring individuals to aim for something truly extraordinary. Examples of BHAGs:

Apple: Apple’s BHAG was to "put a dent in the universe"
Google: Google's BHAG was to "organize the world's information and make it universally accessible and useful."
Oprah Winfrey: Winfrey's BHAG was to build a media empire that would help people live their best lives
Marie Curie: Curie's BHAG was to revolutionize the field of science through her groundbreaking research

While BHAGs can be intimidating, they can also be incredibly motivating and energizing for individuals and organizations.

Define your BHAG
Break it down into smaller goals
Create a plan of action
Take consistent action
Celebrate your progress and adjust as needed

By setting ambitious goals and working towards a bold vision for the future, you can inspire others and create real change in your industry or community.