🧭 How to Build a Great Culture

Today, we discuss the science of team culture, review how a NBA team built their culture from scratch, and review a few interesting studies on team culture.

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Bill Walsh on Culture

"The culture precedes positive results. It doesn’t get tacked on as an afterthought on your way to the victory stand. Champions behave like champions before they’re champions; they have a winning standard of performance before their winners." - Bill Walsh

Why Your Team Culture Matters

In today's fast-paced landscape, the significance of a strong team culture cannot be overstated. Team culture, the collective behavior, values, practices, and beliefs of a team, acts as the heartbeat of any organization. It's an invisible yet powerful force that shapes every aspect of team dynamics.

What is it: Team culture is the shared ethos of a group; it's how team members interact, solve problems, and achieve goals together. It encompasses everything from communication styles and decision-making processes to shared values and norms.

Why it matters: The importance of a team culture lies in its capacity to create unity, drive engagement, and enhance performance. A positive team culture creates an environment where individuals feel valued and connected, leading to increased motivation and job satisfaction.

  1. Enhanced Collaboration: Strong team cultures promote open communication and trust, leading to more effective collaboration.

  2. Increased Engagement: A culture that values each member boosts morale and job satisfaction.

  3. Improved Performance: Teams with a cohesive culture often see higher productivity and better outcomes.

  4. Attracting and Retaining Talent: A positive culture makes a company more attractive to potential employees and helps retain existing talent.

  5. Innovation and Creativity: Diverse and inclusive team cultures are breeding grounds for new ideas and innovation.

What the science and experts have to say:

  1. Columbia University Study on Turnover: A Columbia University study found that the likelihood of job turnover at an organization with rich company culture is a mere 13.9%, compared to 48.4% in companies with poor culture. The correlation between strong team culture and organizational success is largely attributed to how a positive culture fosters enhanced communication, collaboration, and engagement. This environment not only boosts morale and productivity but also promotes innovation and retention, directly impacting an organization's growth and performance.

  2. MIT's Human Dynamics Laboratory Study on the importance of communication: The research revealed that patterns of communication are the most significant predictors of a team's success, even more than individual intelligence, skill, or the substance of discussions. It suggests that team building and effective communication are not just art forms but can be approached and improved upon scientifically.

Other Thoughts: A strong culture is not just a nice-to-have, but a must-have for any organization aiming for success. It's the foundation upon which great teams are built, be it in sports, tech giants, or any forward-thinking team. By fostering a positive, inclusive, and collaborative team culture, organizations can unlock their full potential, driving innovation, performance, and growth.

Remember, a great team culture starts with a commitment to shared values and goals, and it's nurtured through consistent practice and reinforcement. As Bill Walsh famously said, “The culture precedes positive results. It doesn't get tacked on as an afterthought on the way to the victory stand.”

Pat Riley and Heat Culture

When Pat Riley joined the Miami Heat in 1995, he had a vision of what he wanted the team to be. He said he created Heat Culture to make them "the hardest working, best conditioned, most professional, unselfish, toughest, most admired team in the NBA.”

Heat Culture was created to ensure everyone is demonstrating their best every day on and off the court.

The best cultures emphasize your actions, mindset, and attitude.

Your consistency creates culture and your culture is what you accept on a daily basis.

At the bottom is a great video explaining Heat Culture, but how did he do it?

  1. He started with the mission and the vision - When Pat Riley joined the Miami Heat in 1995, he brought a mission statement and a vision for what they would accomplish. When people know the vision, they know the standard and the expectation. This makes it easier to buy into the goal and what’s expected of you.

    “The hardest working, best conditioned, most professional, unselfish, toughest, most admired team in the NBA.” - Pat Riley

  2. He emphasized the core value of toughness - The Heat practice being a tough team, they don’t just let it happen or wait for it to happen in games. It is the standard every day. The Heat are known for their conditioning tests and getting into great shape. The conditioning test is fairly simple, you have 60 seconds (62 if you are a big man) to run ten lengths of the court. You get a two-minute break and then repeat. There are five rounds in total. They want to see who is going to push and who is going to break. Toughness is built in your mind and body by pushing through the adversity.

  3. He emphasized the core value of hard work - The Heat demand a lot because they can. They want players that are committed to improvement and do the work. They know that the "pain" will be worth it in the end. Former assistant David Fizdale said, "Practices should be a war. Practices should be harder than the games."

  4. He held people to the standard that was created - There are standards for how everyone will perform. They will call you out and accept that not everyone is a fit for the culture. Lebron James had to adapt when he joined in 2012. James Johnson was sent away after failing his conditioning test. They give you freedom, but there is discipline, direction, and structure to guide you.

  5. He built relationships and connected with everyone - There is a level of professionalism, but at its heart they care about you. They know that it starts with connection. They are known as "La Familia" and they want what is best for you and the team. One of the team employees said, “If you have been here for 10 years, you’re still one of the new guys.”

The Heat standard comes down to the team's core mission and representing them every day. Pat Riley says, “Culture is defined as an environment in which people understand they have to share in a vision, shared goals, shared thoughts; it is not always easy, but you have to have an environment in some shape or form in which everyone can flourish.”

The culture is effective because:

  1. They have a defined mission and vision.

  2. They live the values of the organization (Toughness, Hard Work, etc.).

  3. They set a standard and hold people to that standard.

  4. People at all levels buy-in.

  5. They care about each other.

Jon Gordon and Others on Culture

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